The Practice

← ContentPublishedPublished 27 June 2026, 03:01

Title

Body (Markdown)

:::ic_page_hero
---
crumb: The practice
eyebrow: Established 2003 · Wagga Wagga
title: Two decades of considered design for the Riverina and beyond.
lede: Icono Building Design is a Wagga-based building-design practice · small,
 senior, and unfussed. We design residential, multi-residential and commercial
 buildings across the Riverina, with regular project work as far afield as
 Canberra, Sydney, Perth, Adelaide, Darwin and Yeppoon.
---
:::

:::ic_trust_strip
---
cells:
 - value: 20+
 label: Years designing
 - value: "7"
 label: BDA category wins
 - value: AU
 label: Australia-wide reach
 - value: BDAA
 label: Accredited practice
---
:::

:::ic_story
---
eyebrow: Our story
title: A small Wagga practice, with a national postcode on its drawings.
lede: Icono was founded in 2003 by Rod McMullen, and has stayed a small,
 senior practice ever since.
paragraphs:
 - Twenty-plus years later, the practice has stayed deliberately small. Rod
 still leads every project. Jared joined as Architectural Graduate after his
 Bachelor of Architecture (Hons), and is now Rod's right hand on
 documentation, council submissions and the day-to-day. There's no junior
 layer between you and the senior designer · you talk to the people who draw
 your house.
 - The work has run the full gamut. New family residences. Sympathetic
 alterations and additions on Federation and post-war stock. Dual-occupancy
 and unit developments for investor clients. A staged refurbishment of a
 Catholic primary school. Commercial fitouts for professional practices and
 retail tenancies. Several long, low rural homes in the Wagga hinterland.
 - Project reach has grown well past Wagga. Clients in Canberra, Sydney, Perth,
 Adelaide, Darwin and the NSW South Coast have brought us in for residential
 work; commercial briefs have taken the practice as far north as Yeppoon. The
 plans get sent. The builds get delivered. The studio stays right here, in
 Kooringal Mall.
---
:::

:::ic_people
---
eyebrow: The people
title: Senior hands on every drawing.
lede: No outsourced documentation, no junior layer between you and the designer.
 The names on your drawings are the people you've met.
people:
 - portrait_image: ./rod-portrait.jpg
 portrait_alt: Rod McMullen, Managing Director and Senior Designer of Icono
 Building Design
 caption: Principal · Since 2003
 name: Rod McMullen
 role: Managing Director · Senior Designer
 creds:
 - Dip. Bld. Des.
 - BDAA accredited
 - Reg. No. 6262 · Medium Rise
 bio:
 - Rod founded Icono in 2003. He's an Accredited Building Designer with the
 Building Designers Association of Australia (registration 6262, Medium
 Rise), and he's hands-on across every project the practice takes on.
 - His comfort zone spans single-residence design, multi-residential
 developments, sympathetic period A&amp;A work, and staged commercial
 refurbishments. The unifying thread is a calm, considered approach ·
 sites read carefully, briefs interrogated, drawings prepared with the
 builder in mind.
 - portrait_image: ""
 placeholder_note: Portrait to be supplied
 name: Jared Milne
 role: Architectural Graduate
 creds:
 - B.Arch (Hons.)
 - NSW
 bio:
 - Jared joined Icono after completing his Bachelor of Architecture
 (Honours). He works closely with Rod across documentation, council
 submissions and the early-stage concept work, and increasingly leads
 liaison with consultants, engineers and clients on day-to-day project
 matters.
 - If you've been on a recent project file, Jared is the person who's
 likely fielded your questions between site meetings.
---
:::

:::ic_testimonial
---
quote: We want you to love working with us so that you tell your
 family, friends and colleagues.
name: Rod McMullen
where: Managing Director · Senior Designer · Icono Building Design
---
:::

:::ic_recognition
---
eyebrow: Recognition
title: Awards &amp; accreditation.
lede: Icono is a BDAA-accredited practice. The list below covers the principal
 industry awards and recognition the practice has carried home over recent
 years.
awards:
 - year: "2016"
 title: BDA Winner · New Residential Design 300m²
 body: Building Designers Association of Australia · annual design awards.
 tag: Winner
 - year: "2016"
 title: BDA Winner · Residential Alterations &amp; Additions $200,000+
 body: Building Designers Association of Australia · annual design awards.
 tag: Winner
 - year: "2016"
 title: BDA Winner · Commercial Alterations &amp; Additions Design
 body: Building Designers Association of Australia · annual design awards.
 tag: Winner
 - year: "2016"
 title: BDA Winner · Heritage Design
 body: Building Designers Association of Australia · annual design awards.
 tag: Winner
 - year: "2015"
 title: Crow Awards Finalist · Excellence in Small Business
 body: Recognition of Icono as a leading small business in the Wagga community.
 tag: Finalist
 - year: "2014"
 title: BDA Winner · New Commercial Design
 body: Building Designers Association of Australia · annual design awards.
 tag: Winner
 - year: "2014"
 title: BDA Winner · Commercial Alterations &amp; Additions
 body: Building Designers Association of Australia · annual design awards.
 tag: Winner
 - year: "2014"
 title: BDA Winner · New Residence under 300m²
 body: Building Designers Association of Australia · annual design awards.
 tag: Winner
---
:::

:::ic_studio
---
eyebrow: The studio
title: Come and see us at Kooringal Mall.
lede: We work from a quiet shop-front studio in Wagga's Kooringal Mall. Drop-ins
 are welcome by arrangement; site visits across the Riverina can be arranged to
 suit.
addr_label: Studio
addr_value: Shop 30, Kooringal Mall Lake Albert Rd, Wagga Wagga NSW 2650
phone_label: Phone
phone_href: tel:0269226388
phone_value: 02 6922 6388
phone_hours: Mon–Fri · 9am–5pm
accred_label: Accreditation
accred_value: BDAA accredited practice
accred_note: Rod McMullen · Reg. No. 6262 · Medium Rise
visit_eyebrow: Visit · By arrangement
visit_title: A small, calm studio · not a showroom.
visit_body: The studio is fitted out as a working office, not a retail space.
 We're happy to host a coffee meeting, walk through prior project files, and
 look at site plans together. Drop-ins are welcome but the studio occasionally
 empties for site visits · best to call ahead so we know to expect you.
visit_best_label: Best for
visit_best_value: First meetings · plan walk-throughs · sign-offs
---
:::

:::ic_cta
---
eyebrow: Start a project
title: Have a brief, a site, or just a maybe?
body: We'd rather meet on site, walk it together, and tell you honestly what's
 achievable. Initial consultations are obligation-free.
primary_label: Book a consultation
primary_url: ./contact.html#enquiry
secondary_label: See our projects
secondary_url: ./projects.html
secondary_class: btn-ghost
---
:::

Change note

v1View
Baseline snapshot for staged publishing (B1.5)
system · 02 July 2026, 05:15

Metadata

Version History